FOOTBALL INVESTMENT VALUATIONS

  • Armando Guastella
      Armando GuastellaStrategist - CEO

    Background

    Armando Guastella has worked as strategic advisor with numerous FMCG, Retail and Entertainment companies. He started his career as professional football player for AS Roma and FC Messina and he subsequently spent five years in top strategic consulting companies where he was mainly focused on projects of the Consumer Goods Industry.

    He has a Master and Bachelor of Science degrees in Managerial Engineering from the University of Rome La Sapienza and a Master of Business Administration from the Hult International Business School (Former Arthur D. Little School of Business – London and Shanghai campuses).

    He has worked for KPMG and Visconti Lab (an Italian FMCG strategic consulting boutique). In 2012, after several years in the field, founded his own consultancy firm, Football Investment Valuations, supporting football companies in their strategic planning and development, and providing a wide range of consultancy services.

    He has wide experience as a consultant, is an expert in the Football & FMCG markets, and has a thorough knowledge and network of the football business landscape. He also has experience in the Private Equity and Venture Capital markets, having worked in several investments and acquisitions as strategic advisor.

    Latest Assignments

    Colgate Palmolive (Italy 2009-2010 Consumer Products Market)

    Development, design and implementation of the new pooling based logistics systems

    L’Orèal (Italy 2009-2010 Consumer Products Market)

    Development, design and implementation of the new pooling based logistics systems

    Pfizer (United Kingdom 2010 Pharma, Retail Market)

    Innovation planning in the implementation of new social marketing strategies

    Gtech (Italy 2011 Lottery, Retail Market)

    Financial assessment of the new retail chain business model

    Samsung Cheil (China 2012 Fashion, Retail Market)

    Business Advisorship to design the go to market strategy of the company fashion brand portfolio in the Chinese market

    Top Italian Football Club (Italy and China 2013, Entertainment Market)

    M&A Advisory, Fundrasing

    Top Turkey Football Club (Turkey 2013, Entertainment Market)

    Advisor in the Strategic Planning and business model identification of a Top Turkey football club

    Company Confidential, (Italy 2014, Entertainment Market)

    M&A Advisory in the sale of a minority shareholding of an Italian football club

    Private Equity (United States 2014, Entertainment Market)

    Strategic Advisory in the acquisition of a minority shareholding of a top Italian football club

    Top Italian Club (Italy 2015, Entertainment Market)

    Strategic Advisory in the full potential identification of the company valuation assessment